From House Hunters International to home fixer-upper TV shows, video has been playing a key role in the marketing and sales of new and existing real estate. Ordinary home sellers and real estate agents are also adopting these techniques and using innovative ways, in addition to traditional MLS listings, to get noticed and to stand out from the crowd. They are using social media and video to get the word out about a particular property. Is video effective? What are some considerations to decide whether video marketing is right for your property or to enhance your real estate sales.

Is Video Effective

According to the National Association of Realtors statistics on realtors and technology, 76% of women realtors and 73% of men realtors use social media for professional use. When it comes to generating quality leads, social media generates 47%, while MLS generates 32%. In addition, when it comes to where the buyers found the home they bought, 50% found it on the internet, but only 28% found it using their real estate agent. Adrian Fisher, Founder and CEO of PropertySimple, says that 73% of buyers are more likely to purchase a property if there is a video, but only 9% of real estate agents are currently using video. So, clearly, technology is having a major impact on the way people purchase real estate and a key trend is video and virtual walk-throughs.

Considerations When Creating Real Estate Video

Making the decision to implement a video marketing strategy for real estate may be based on the home’s value and other demographics. However, the decision to use it can produce positive results much sooner. In Matthew Bushery’s, “The Ultimate Guide to Video Real Estate Marketing” on placester.com, he points out that real estate listings with video receive 403% more inquiries than listings without video.

With that as motivation, the only remaining decision should be choosing the right video production company or doing it yourself.

If you do it yourself, you’ll need to know what is required:

Need the right equipment

• Video camera
• DSLR camera
• Tripod
• Lighting

Staging the property

• Declutter
• Hiding Pets
• Pictures
• Adjust pillows, etc

Planning the shots

• Aerial Shots
• Inside
• Neighborhood

Editing shots

• Adding music
• Adding voiceover

A professional video production company specializing in real estate could be a great option. They would be able to advise on all the details and could produce a finished product in a shorter amount of time.

Whatever you decide, the decision to use video in real estate marketing will be a great investment.